Moments: qué es y cómo funciona esta nueva red social

Creada en España, Moments competirá a Facebook, Instagram y TikTok.

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Este “diario de vida” puede ser privado o no. Invita a capturar video, fotos, audio o textos para revivirlo las veces que quieras. El modo de visualización es una línea de tiempo.

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Moments dice influenciarse de las Instagram Stories, pero con mejor orden y organización.

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La idea es capturar un momento y, además de las imágenes, añadir el contexto y punto de vista. Así tendrás una cápsula de tiempo para revivirlo cuando quieras.

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Se puede añadir al momento a los que estuvieron presentes para que sumen su contenido.

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Moments asegura estar libre del estigma de “las vidas perfectas” y los “cuerpos perfectos” que se ha normalizado en la actualidad.

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“Estamos intentando mezclar las diferentes capas de la vida de una persona, puedes estar triste y luego querer contar otra cosa de tu vida”, explica Miguel Castany, creador de Moments.

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“Queremos que eso esté en el mismo timeline, que es lo que no estamos viendo en ninguna de las redes sociales actuales”.

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Los creadores de la red social no quieren añadir anuncios en la red social: “Queremos evitar la monetización publicitaria de toda la vida y vender datos de los usuarios”.

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¿Cómo ganarán dinero? Desean implementar dinámicas de gamificación en un entorno más social, al estilo de Fortnite o League of Legends.

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