7 claves para tener éxito en LinkedIn

Daniel Colombo, facilitador y Máster Coach Ejecutivo especializado en alta gerencia, profesionales y equipos; reveló los secretos para posicionarse en la red social profesional.

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Crear contenido de valor. Dedicar al menos media hora por día, cinco veces a la semana, a crear textos. Explicar lo que uno sabe, traducirlo a un lenguaje sencillo y colocar hashtags es un buen inicio.

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Completar el perfil y actualizar con frecuencia la información. Como LinkedIn se está transformando, hay novedades prácticamente cada quince días.

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Publicar con regularidad para que los contenidos se destaquen, a partir del algoritmo.

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Llamar la atención del equipo de edición de contenidos. Hay varios boletines elaborados en España, México y San Pablo. Esto ayuda a amplificar la difusión y la red de contactos.

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Construir una marca personal coherente y sólida. El currículum es un 50% de los antecedentes de aval de la carrera; el otro 50% es la marca, el sello, la impronta.

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Definir el nicho Si el objetivo es posicionarse en otro escalón profesional en vistas a futuras ofertas de empleo, el foco de publicación debe estar en esa posición y no únicamente en la actual.

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Storytelling: narrar la propia historia con componentes emocionales, experiencia de vida profesional y personal, que pueda conectar con lo que se desea transmitir.

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