9 nuevos cambios que llegan a YouTube

La plataforma de reproducción de videos implementó una nueva forma de monetizar y agregó transmisiones en equipo, entre otras opciones que buscan una mejor experiencia para el espectador.

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Se implementarán durante este año, con distintas fechas según la zona geográfica.

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Añadirán nuevos efectos de video y capacidades de edición. También tendrá la opción de responder a comentarios creando un corto (short), similar a cómo se hace en TikTok.

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Nuevas formas de monetizar shorts, incluida la expansión de vías para el contenido de marca, llevando Super Chat a Shorts y, finalmente, habilitando la capacidad de comprar desde un Short.

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También adelantaron que la experiencia de compras en vivo explorarán nuevas vertientes. Aunque aún no dieron muchos detalles al respecto.

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Con datos de Google y YouTube, habrá más herramientas en Studio. El objetivo es ayudar a los creadores a comprender cómo interactúan los espectadores y permitirán generar ideas para nuevos videos.

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Transmisiones en vivo en conjunto. Impulsará la interacción, le permitirá a los creadores realizar colaboraciones y ayuda a resolver el problema de no tener de qué hablar con los espectadores.

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Web3 abre nuevas oportunidades para los creadores de contenido, en orden a la popularidad de nuevas tecnologías blockchain y NFT que permitirán tener nuevas relaciones con sus seguidores.

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Oportunidades para los espectadores

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Interacción desde el teléfono celular con el video que se está reproduciendo en la televisión con la misma sesión en ambos dispositivos.

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El metaverso también en Youtube La empresa desarrolla una visualización sea más inmersiva. Primero se verá en los juegos.

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Más información

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