El nuevo plan de Netflix

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La caída de clientes es una gran preocupación para la plataforma de streaming, pero sus gerentes tienen un dato aún más alarmante que digerir: los usuarios antiguos son los que más se van.

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Según The Information, en los últimos dos años un significativo número de suscriptores con más de 3 años de antigüedad se dio de baja de la plataforma.

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Según la empresa de investigación Antenna, las 3.6 millones de cancelaciones registradas en el primer trimestre de 2022 corresponden a personas con antigüedad en el sitio.

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Este es sin duda un número preocupante ya que pone de manifiesto una tendencia que se viene registrando desde hace dos años.

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Deja en evidencia que la plataforma de transmisión está luchando por mantener interesados a sus clientes más antiguos; lo que también puede resultar en una pérdida de lealtad a su marca u oferta.

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Los aumentos de precios, junto con la aparición de competidores con suscripciones más baratas y contenidos interesantes fueron claves en esta historia.

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La plataforma de vídeo en streaming confirmó que lanzará una suscripción más económica. Eso sí, será con anuncios para compensar el precio.

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