¿La caída de Netflix? Por qué pierde suscriptores

La plataforma de streaming perdió más de 200 mil suscriptores entre enero y marzo. Qué pasó con su valor y sus acciones.

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Tras las primeras negociaciones en Wall Street, las acciones de la pionera del streaming cayeron un 35% a 223 dólares y marcaron su peor día en una década.

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“Netflix es un ejemplo de lo que les ocurre a las empresas de crecimiento cuando pierden su crecimiento”, dijo Kim Forrest, director de inversiones de Bokeh Capital Partners en Pittsburgh.

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La empresa tenía previsto incorporar 2,5 millones de clientes en el período considerado -y los analistas esperaban incluso más-, pero, por el contrario, perdió abonados. Hoy tiene un total de 221,64 millones.

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“La suspensión de nuestro servicio en Rusia y la disminución progresiva del número de abonados pagos rusos llevó a una pérdida neta de 700.000 suscripciones”, precisó la empresa en un comunicado.

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Netflix busca ofrecer un servicio con publicidad durante los próximos años y prometieron tomar medidas enérgicas contra el intercambio de contraseñas, un problema de larga data para el servicio.

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Por otra parte, los rivales de Netflix ya tienen versiones con publicidad o están considerándolo: HBO Max ofrece una suscripción con publicidad, mientras que Disney+ la lanzará.

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En los últimos años, la demanda de contenidos frescos y atractivos aumenta a pasos agigantados, lo que obliga a las plataformas a generar una producción de alta calidad.

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