La campaña vial australiana

El gobierno de Australia lanzó una campaña para la seguridad vial que ha captado la atención de todos. La creación de un “superhumano mutante” fue su herramienta publicitaria para concientizar.

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Graham es una criatura diseñada para mostrarle a las personas cómo debería ser el cuerpo humano para sobrevivir a un accidente automovilístico de alto impacto.

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El hombre “cyborg”, tiene “zonas de deformación” incorporadas en su cráneo, un tórax en forma de barril con tejido adiposo y bolsas de aire entre las costillas.

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Si bien los automóviles y otros vehículos se vuelven cada vez más rápidos, el cuerpo no ha evolucionado para sobrevivir a los devastadores choques y cada año mueren 165.000 personas en accidentes.

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“Graham nos ayuda a entender por qué necesitamos mejorar nuestro sistema de caminos para protegernos de nuestros propios errores”, Joe Calafiore, director de la Comisión de Accidentes de Transporte.

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La Comisión de Accidentes de Australia describió a Graham como una “herramienta educativa para la discusión sobre la vulnerabilidad humana”.

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