¿Qué es la Generación Beta y quiénes la integran?

A partir de 2025, el mundo le dio la bienvenida a la Generación Beta, una cohorte que, según el demógrafo y consultor Mark McCrindle, promete marcar un antes y un después en la historia global.

[{"selector":"#anim-3b0e7e28-3300-47c1-866c-a6de974817c7","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-d8893189-4350-4253-b330-bfe27c4acb00","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-0a405447-7717-4f55-b6b9-95e2b94c768d","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-21fd3dca-4711-4525-baa9-68d8116fd583","keyframes":{"transform":["translate3d(0px, -153.84192%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9cc9da9b-54e7-42b9-9960-6aecc25cc7c6","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eb2ab2b6-be42-45ff-83a4-a076a961d4fd","keyframes":{"transform":["rotate(-210deg) translate3d(0px, -54.02527%, 0) rotate(210deg)","rotate(-210deg) translate3d(0px, 0px, 0) rotate(210deg)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f82f8416-32b0-4107-ad97-f9e18296546f","keyframes":{"transform":["translate3d(-96.93654%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-de42c0a6-d2e5-41ec-b4f7-0cf5154ffd7e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5cb5fed2-0cd2-4401-9883-0ba20a7b89dc","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Los nacidos entre este año y 2039 serán testigos y protagonistas de un futuro profundamente influenciado por la tecnología, la sostenibilidad y una creciente conciencia comunitaria.

[{"selector":"#anim-a72a26ca-25e8-4a29-9a48-83949785857e","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-6641c8cf-5b1d-46d1-b66a-d6905d228fa7","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-83cd47cf-48dc-4196-b577-9ed612ba18a4","keyframes":{"opacity":[0,1]},"delay":300,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f800e694-912d-4219-aab6-bd1f1ad653cc","keyframes":{"transform":["translate3d(0px, 132.80675%, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-94ef04fd-a22c-411e-b31d-da19b268b161","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f90adac4-9678-44d1-8533-f1a8b41fa367","keyframes":{"transform":["rotate(-210deg) translate3d(0px, 38.45644%, 0) rotate(210deg)","rotate(-210deg) translate3d(0px, 0px, 0) rotate(210deg)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-714c0364-993c-45e8-b549-c770627782bf","keyframes":{"transform":["translate3d(-94.31072%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cf0f618f-8a0f-43b2-900d-c3e63a52d76c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4210e622-4705-48a9-84b9-c04ff89cadb3","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Para el año 2035, se estima que los miembros de esta generación representarán el 16% de la población mundial. A diferencia de sus predecesores, muchos de ellos vivirán lo suficiente como para ver los albores del siglo XXII

[{"selector":"#anim-bbfb6efe-3607-4f3e-9135-e9ca66a3a0fc","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4d181763-da87-4432-b60f-59c9949f4f72","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-6e1f234e-29b5-434b-8718-31f31e42d277","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c14e412c-60e1-42cd-97b8-95d642a2e635","keyframes":{"transform":["translate3d(0px, -154.72344%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d40d66fd-d68a-40f5-8b11-d6d7bbb3ce15","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ef873f71-f2b2-45d9-a5fd-b400126a9fa8","keyframes":{"transform":["rotate(-210deg) translate3d(0px, -54.02527%, 0) rotate(210deg)","rotate(-210deg) translate3d(0px, 0px, 0) rotate(210deg)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-47f6b2bf-48f4-46c6-a335-aedee9fd724c","keyframes":{"transform":["translate3d(-98.46827%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5d6c69a3-d5b2-4b4c-9b9e-8c288f1dc1d4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-24889143-c056-49d1-b097-15ee365ac2e1","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

[{"selector":"#anim-cd2e9e5d-0ae6-4127-b12b-df797b3f966c","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-faf936ee-8116-446a-9972-5b60edc15d2d","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-bbf99810-4670-4af7-9238-b90a41afb52b","keyframes":{"opacity":[0,1]},"delay":300,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-544c40ad-f2dd-4a0d-be2d-4e63e60b730a","keyframes":{"transform":["translate3d(0px, -142.3342%, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ea515769-7330-4433-a257-f091aa513905","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0d838d5f-ead0-4c81-bf06-8d39a13a7968","keyframes":{"transform":["rotate(-210deg) translate3d(0px, -54.02527%, 0) rotate(210deg)","rotate(-210deg) translate3d(0px, 0px, 0) rotate(210deg)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4c66198b-0b38-4ca2-ab2f-ea40ade52d27","keyframes":{"transform":["translate3d(-94.0919%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-87182f67-1e3c-4938-8f81-3532715b87bf","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-121abfb7-de38-488d-815c-cb0c451ecb3b","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] La llegada de la Generación Beta marca el cierre de un ciclo. La Generación Alfa , compuesta por aquellos nacidos entre 2010 y 2024 , dará paso a esta nueva ola de individuos que crecerán en un mundo donde las fronteras entre lo físico y lo digital serán prácticamente invisibles.

[{"selector":"#anim-d1f1c1b0-ee2b-4713-8982-35011e5ba479","keyframes":{"opacity":[0,1]},"delay":300,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cff419f1-bb30-4e17-bfb6-8a52af7c42eb","keyframes":{"transform":["translate3d(0px, -228.9515%, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a05b9bb3-a8c8-4b24-85f0-bc8573e709ac","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-833a8fe8-8f0c-4088-8486-bc8288b80251","keyframes":{"transform":["rotate(-210deg) translate3d(0px, -54.02527%, 0) rotate(210deg)","rotate(-210deg) translate3d(0px, 0px, 0) rotate(210deg)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] “Sus años de formación estarán marcados por un mayor énfasis en la personalización: los algoritmos de IA adaptarán su aprendizaje, sus compras e interacciones sociales de maneras que hoy apenas podemos empezar a imaginar”, explicó McCrindle en su blog.

El consultor define esta transición como “el inicio de una nueva era”, en la que las innovaciones tecnológicas y los cambios sociales serán el motor principal del desarrollo.

[{"selector":"#anim-6644abc8-b9bf-4633-a21a-6e61726816b5","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-cb7aae36-5c51-4861-82c8-5851ba619ffa","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-b1604ddd-6d36-4dfa-b2a7-bf0f854c673b","keyframes":{"opacity":[0,1]},"delay":300,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1104ac55-504f-48c0-9f16-38f42e9c80e6","keyframes":{"transform":["translate3d(0px, 155.49276%, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-51d43312-f3fa-4803-8ca2-2e65a456c7b0","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a960363e-b0a6-4444-96fc-a77e4d8aa9f3","keyframes":{"transform":["rotate(-210deg) translate3d(0px, 38.45644%, 0) rotate(210deg)","rotate(-210deg) translate3d(0px, 0px, 0) rotate(210deg)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-380b2f61-c28c-4fbd-9f01-283e9080865e","keyframes":{"transform":["translate3d(-94.31072%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-940ca408-8639-4943-8ede-50e09248b0b7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2af02e94-2a18-42ed-bd36-cc9d9e0963b6","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

[{"selector":"#anim-eb6d1c79-b150-4cb7-9e2a-022d2427699a","keyframes":{"opacity":[0,1]},"delay":300,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e8fc621e-a527-465a-98ef-de8970b7ff6b","keyframes":{"transform":["translate3d(0px, -131.93373%, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-29a643c9-85f9-490c-b377-19bc1619269b","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b9147c93-8aae-412b-804a-eb6141a856f3","keyframes":{"transform":["rotate(-210deg) translate3d(0px, -54.02527%, 0) rotate(210deg)","rotate(-210deg) translate3d(0px, 0px, 0) rotate(210deg)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-65590e80-ccba-4efb-adfa-f0d77f3655ac","keyframes":{"transform":["translate3d(-93.85965%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0c3322df-573f-4909-8b1f-d89a22a33c93","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b440df6c-a9c4-471d-9c69-3166a7414d8c","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Desafíos y contexto social – Enfrentarán problemas como el cambio climático , el crecimiento urbano acelerado y la reconfiguración poblacional, según McCrindle. – Son hijos de los millennials y se espera que en el futuro se convierta en la más grande de la historia, con una población probable de más de 2 mil millones de personas, tal como informó ABC News .

[{"selector":"#anim-91d50388-9a03-4ea6-8498-ef013e1690ff","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e517d532-e4f4-4143-9a8a-c0dfa74b9768","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1c75c8f8-42f5-48d5-a2c3-f0e2e75d2d1d","keyframes":{"opacity":[0,1]},"delay":300,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e3e9e4cd-c9b4-4d22-99fb-be9bb2918e9e","keyframes":{"transform":["translate3d(0px, 125.26359%, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eaffa891-f312-4d6a-a80e-d9a1500d94d0","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fd346fe5-b21c-4072-85bc-e0f36ce0005f","keyframes":{"transform":["rotate(-210deg) translate3d(0px, 38.45644%, 0) rotate(210deg)","rotate(-210deg) translate3d(0px, 0px, 0) rotate(210deg)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-47d050f1-5a62-455e-a7a4-db2caeaa8aab","keyframes":{"transform":["translate3d(-95.18599%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8bcd0a45-3ab0-4251-ab6a-264835a6e972","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-afd098f9-25dd-439c-b0d7-87daae1c9cb9","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Heather Dretsch, profesora adjunta de marketing en la Universidad Estatal de Carolina del Norte , explicó durante una entrevista con Good Morning America que existe un aumento del interés en la investigación generacional conforme las empresas buscan comprender cómo las diferentes generaciones interactúan con las marcas.

[{"selector":"#anim-071a7c65-1d20-433d-b834-dd34330eb4ee","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2fe9f3ba-3209-4435-9484-b3ee3e178727","keyframes":{"transform":["rotate(-210deg) translate3d(0px, 45.04325%, 0) rotate(210deg)","rotate(-210deg) translate3d(0px, 0px, 0) rotate(210deg)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9a639ccd-23e2-434f-ab61-60b2a846da83","keyframes":{"opacity":[0,1]},"delay":1000,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b8359d29-e9a6-46c9-aa63-274af4b27cce","keyframes":{"transform":["translate3d(-137.1308%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e202d3e8-ab36-408b-80c6-a5de14fff053","keyframes":{"opacity":[0,1]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-16f9f1dd-e9f8-4289-a6c7-232bdc36ea0a","keyframes":{"transform":["translate3d(-134.28571%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bf1bcb67-663b-4581-8149-d4a648f2d6c0","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8718cb1f-01f6-40b8-965c-1b8eada98d1c","keyframes":{"transform":["translate3d(-123.39286%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]