La iniciativa de Hong Kong

Las autoridades de la ciudad china invirtieron millones de dólares para que se active el turismo local luego de la pandemia de COVID-19. ¿En qué consiste la idea?

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254 millones de dólares serán destinados a una campaña que busca que la ciudad retome la actividad después de tres años de crisis y fuertes restricciones sanitarias.

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El plan llamado “Hola Hong Kong” contará con una gran inversión para impulsar el turismo, los negocios e incluirá el regalo de 500.000 billetes de avión para visitar la ciudad.

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El objetivo de la campaña, que se presentó con bailarines y luces de neón en el principal centro de convenciones de la ciudad, es que Hong Kong retome la actividad rápidamente.

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Además del medio millón de billetes de avión gratuitos, la administración ofrecerá a los turistas cupones para gastar en más de cien restaurantes, hoteles y otros lugares de interés turístico.

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Las autoridades no especificaron aún cómo obtener los billetes, aunque señalaron que las aerolíneas involucradas harán anuncios pronto sobre cuándo y cómo se distribuirán.

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La economía hongkonesa se contrajo el año pasado un 3,5%, un porcentaje mucho más bajo de lo esperado y, según la prensa local, un 4,2% interanual en el cuarto trimestre de 2022.

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