Los secretos de liderazgo de Jeff Bezos

El creador de Amazon tiene 16 máximas que lo ayudaron durante su exitosa trayectoria a tomar decisiones. Expertos en liderazgo consideran que es el sello distintivo del multimillonario.

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Se trata de un conjunto de principios sólido que, para Bezos, contribuye en gran medida al éxito y a que los líderes alcancen los más altos estándares de eficiencia.

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14 de esos principios fueron escritos en las bases de la fundación de Amazon. Antes de dejar la presidencia de la empresa, Bezos agregó dos nuevas máximas.

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1. Obsesión por el cliente. Los líderes comienzan con el cliente y trabajan hacia atrás. 2. Propiedad. Los líderes son dueños y piensan a largo plazo. 3. Inventar y simplificar. Apunta a la innovación en equipos y formas.

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4. Los líderes tienen mucha razón, un juicio fuerte y buenos instintos. 5. Aprender y ser curioso. Buscan mejorarse a sí mismos. 6. Contratar y desarrollar a los mejores, reconocer el talento excepcional.

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7. Insistir en los más altos estándares. 8. Pensar en grande. 9. La velocidad importa en los negocios. Asunción de riesgos calculada.

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10. Frugalidad: lograr más con menos. Las restricciones generan ingenio, autosuficiencia e invención. 11. Ganar confianza. 12. Sumergirse profundo: operar en todos los niveles de procedimientos.

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13. Los líderes están obligados a desafiar respetuosamente las decisiones cuando no están de acuerdo. 14. Entregar resultados: enfocarse en los insumos clave con la calidad adecuada y en el momento oportuno.

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15. Esforzarse por ser el mejor empleador de la Tierra: crear un entorno de trabajo más seguro, productivo, de mayor rendimiento, diverso y justo. 16. El éxito y la escala traen una amplia responsabilidad: ser humildes y reflexivos.

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