Netflix y las contraseñas compartidas

La plataforma de streaming estima que hay más de 100 millones de cuentas que comparten contraseñas para ingresar desde distintos hogares.

[{"selector":"#anim-9137cece-ef51-4b7d-98b7-edc3a7ac47ad","keyframes":{"opacity":[0,1]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c033d79c-524e-4790-b1e4-3ba380d72d12","keyframes":{"transform":["translate3d(-115.09434%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93252f8a-cb4e-4caf-8681-7ee273c108ff","keyframes":{"opacity":[0,1]},"delay":800,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-becad80c-154e-4f8a-a75c-3f18c92da216","keyframes":{"transform":["translate3d(0px, 323.04546%, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-368d7de5-f262-44cb-ba3f-e7aab6a464c9","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f59e7e26-7def-4649-889f-61e0d8bf52a3","keyframes":{"transform":["translate3d(0px, 96.48424%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1f663af0-926c-43c8-b55a-d7b907c81dac","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7aa0e566-9a11-4a64-80c0-7df24e1870b8","keyframes":{"transform":["translate3d(0px, -135.05683%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b385cb1b-d11b-46fd-b07b-345b4fc4c32c","keyframes":{"opacity":[0,1]},"delay":1200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a4596ecd-7112-4c95-bfa7-d72b95e7222c","keyframes":{"transform":["translate3d(0px, -83.04372%, 0)","translate3d(0px, 0px, 0)"]},"delay":1200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Una encuesta asegura que por lo menos el 60% de los usuarios darían de baja su suscripción de la plataforma si se cancela la opción de compartir cuentas.

[{"selector":"#anim-4bd0293d-4eed-4601-b7be-af0553042703","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e93d3ea6-9e2d-482c-ad85-3a5c5dadb72d","keyframes":{"transform":["translate3d(0px, -96.63492%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-714156eb-f77d-4cfb-b8e2-7c30c70e85a7","keyframes":{"opacity":[0,1]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-219da44b-e14c-44ee-b5af-e3bbff814ddd","keyframes":{"transform":["translate3d(0px, -169.49259%, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d64b6aad-4fee-4ab8-ab7e-04d8d19f7afc","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-70f71f1e-513f-4476-b3cb-6749d4da485a","keyframes":{"transform":["translate3d(84.68013%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-88621588-a9c9-45c9-9339-093de6002bc0","keyframes":{"opacity":[0,1]},"delay":1200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3b88a3c4-c47e-49d3-864f-194ddaea51ea","keyframes":{"transform":["translate3d(0px, 91.28541%, 0)","translate3d(0px, 0px, 0)"]},"delay":1200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Acabar con las cuentas compartidas es el gran reto para Netflix en este 2023. Una decisión que puede acarrear la pérdida de personas que ven su contenido.

[{"selector":"#anim-39862820-146d-4bfc-8c85-4867ab276c0a","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-af8447b8-bd4f-45dc-918d-06afa624ff8b","keyframes":{"transform":["translate3d(0px, -132.38482%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0c078118-05bf-41d9-9a93-afdf70804231","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f36fc206-badb-4e1c-83fe-656cde79b071","keyframes":{"transform":["translate3d(0px, 96.18842%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-38e19854-ff66-44a6-baa0-d7391c56729a","keyframes":{"opacity":[0,1]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-90bb8e25-e553-4ef4-9a34-fcc297758ed1","keyframes":{"transform":["translate3d(-114.77988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5aa9b8d3-0c71-4d7d-a72d-c5850b9694d6","keyframes":{"opacity":[0,1]},"delay":1200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7227fa6a-12d5-4cf3-b30c-2fd407e7115e","keyframes":{"transform":["translate3d(121.11111%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Una encuesta hecha por la Organización de Consumidores y Usuarios y Barlovento Comunicación, en España, dio a conocer que 1 de cada 3 estaría dispuesto a dejar la plataforma de streaming.

[{"selector":"#anim-1d133cab-1495-4c69-b095-2dcae95641b5","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-33e34db8-ae62-4dd9-b6fb-defafcaea6f4","keyframes":{"transform":["translate3d(0px, -96.96449%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1ed8b9d0-be05-40ae-abd6-85be4b2c160f","keyframes":{"opacity":[0,1]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-deb10d79-5fcb-49f3-bb0b-044f2bbe13e5","keyframes":{"transform":["translate3d(0px, -152.49877%, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0fad98fe-c756-4180-aed8-2d521a6034fb","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0ebf5771-f309-4bce-b5b0-68d05c896c7b","keyframes":{"transform":["translate3d(0px, 100.62776%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9c278457-4a89-4fab-b3e0-a8e724a072ee","keyframes":{"opacity":[0,1]},"delay":1200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e0111b57-5f0a-4dab-af5b-8599150385ee","keyframes":{"transform":["translate3d(0px, 91.28541%, 0)","translate3d(0px, 0px, 0)"]},"delay":1200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Según datos de la compañía, en este momento hay 223 millones de cuentas activas, pero más de 100 millones son de perfiles compartidos. Lo que representa complicaciones de ingresos.

[{"selector":"#anim-7cc26fd0-4b04-4557-9cff-6d563dfc3b2a","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1774a74b-a7db-4035-8e82-7feb319a5221","keyframes":{"transform":["translate3d(0px, 96.28632%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5aebe58f-fbea-440c-a59f-37c21e4c74d9","keyframes":{"opacity":[0,1]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8665d0ed-6e13-4d0f-98d4-b56a3fcd9c69","keyframes":{"transform":["translate3d(-120.54795%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-926ff5a3-342d-49aa-94b5-58595db82de6","keyframes":{"opacity":[0,1]},"delay":1200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7715737a-2fc6-4532-b931-5135905cb9fe","keyframes":{"transform":["translate3d(0px, -83.04372%, 0)","translate3d(0px, 0px, 0)"]},"delay":1200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49c68628-3400-4603-8ab0-00bb4618b2a1","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e7aefc47-a0c9-4ae4-98bc-542e83ea34f4","keyframes":{"transform":["translate3d(-127.90698%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

El principal objetivo del estudio era conocer qué cantidad de personas se saldrían de la aplicación si ya no pueden compartir su contraseña. El resultado es que el 58.7% cancelaría su suscripción y solo el 41.3% restante aceptaría cambiarse.

[{"selector":"#anim-3993a37f-3a45-4b55-9bdc-3ebc8b8d407d","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4916a0ed-b7dc-4f0c-84bc-126307b95004","keyframes":{"transform":["translate3d(0px, -97.18235%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5c6ac86f-2ffd-41c0-85a9-951ec5f03e08","keyframes":{"opacity":[0,1]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1a95d750-c734-45d5-bcfb-217045f9e620","keyframes":{"transform":["translate3d(0px, -141.88927%, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-63461ec1-7a2a-4ae1-b603-7ac46c2cc0e2","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d48dd802-1f51-4b82-885c-f74d1eb76650","keyframes":{"transform":["translate3d(0px, 100.68588%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d6a72b2d-83c0-4144-b721-b3b0b26754b3","keyframes":{"opacity":[0,1]},"delay":1200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-19a46406-5d39-4008-bd83-7bf4e488cdb6","keyframes":{"transform":["translate3d(0px, 91.28541%, 0)","translate3d(0px, 0px, 0)"]},"delay":1200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Un panorama que Netflix tiene muy claro, al considerar que en varias regiones del mundo se presentará el fenómeno de cancelación de cuentas. Un riesgo que parecen dispuestos a correr.

[{"selector":"#anim-0aecfe9d-7961-45af-a4d8-b2f44bff8c9e","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-17e299e0-38ad-4a04-a6ec-941d0368dc63","keyframes":{"transform":["translate3d(0px, 96.28632%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ea074a9d-cec2-40d1-9741-c20ffef485bf","keyframes":{"opacity":[0,1]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5d5f7f33-cee0-4007-aecf-aa86bcad1011","keyframes":{"transform":["translate3d(-123.83513%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6977cac8-5340-4658-b911-45b3265da460","keyframes":{"opacity":[0,1]},"delay":1200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f4305487-7bb2-4e5b-9042-0c65b2223d53","keyframes":{"transform":["translate3d(0px, -83.04372%, 0)","translate3d(0px, 0px, 0)"]},"delay":1200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6971a1c8-c08d-40fa-9eb2-b33a6ba6ebeb","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7ff73282-8983-4f97-a17e-c26cf452ed75","keyframes":{"transform":["translate3d(0px, -168.2611%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

[{"selector":"#anim-d1f93879-8120-48eb-916d-631238697ceb","keyframes":{"opacity":[0,1]},"delay":1500,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6fc646b9-74ca-4dba-b872-b8fe1bf96fec","keyframes":{"opacity":[0,1]},"delay":1000,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3ddb4961-450f-48f3-a0a3-a63f977f5816 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-1.288615080095564%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1bc37af3-eb84-443f-aab7-605eb06e1e61","keyframes":{"opacity":[0,1]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-26ccee47-1c71-4832-acaa-6b36b38b8ab4","keyframes":{"transform":["translate3d(0px, 309.78846%, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]