Por qué Netflix ya no permitirá compartir contraseñas

Sus acciones llegaron a caer un 35%. En parte, se debió a la suspensión del servicio en Rusia.

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Esta situación se convirtió en un verdadero problema que la empresa está intentando resolver, cambiando la configuración de sus contraseñas. En algunos países ya no permite compartirlas.

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Es que tiene cerca de 222 millones de suscriptores en todo el mundo, pero se estima que 100 millones de hogares más usan el servicio con una contraseña compartida entre familiares o amigos.

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Por eso, la plataforma ya ha probado una nueva estrategia con usuarios de Chile, Costa Rica y Perú. La clave puede compartirse, pero ya no se hacer de forma gratuita: los usuarios tienen que pagar más por mes.

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El nuevo servicio permite agregar hasta dos usuarios que estén fuera del hogar. El costo adicional por nuevo usuario fue de PEN S/. 7,9 para Perú, USD$ 2,99 para Costa Rica y CLP 2.380 para Chile.

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Según explicó Greg Peters, director de operaciones de Netflix, esta nueva dirección se implementará a nivel mundial en 2023.

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Sin embargo, resta saber si la estrategia funcionará en la práctica. Una encuesta de Time2Play muestra que casi el 80% de los estadounidenses que usan la contraseña de otra persona no crearían su propia cuenta.

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